MIFF is a not-for-profit organisation that has been running continuously since 1952, making it Australia’s leading film festival and one of the oldest in the world.

Presenting a curated global program of bold and innovative screen experiences alongside the world’s largest showcase of Australian filmmaking, MIFF is a major cultural event that delivers transformative experiences for both audiences and creators.

At the heart of MIFF’s industry program is 37°South Market, the festival’s international co-financing and co-production market. Held onsite in Melbourne from 6 to 9 August 2026, the market brings together Australian and international producers, financiers, sales agents, distributors, publishers and screen industry decision-makers for four days of curated one-to-one meetings, networking events and industry sessions. Alongside the market, MIFF Industry also delivers initiatives such as the Premiere Fund and the Accelerator Lab, supporting the development and financing of outstanding screen projects. 

Why b.square?

For the 2026 edition, b.square powers the scheduling of thousands of one-to-one meetings between participants, creating a dynamic environment for meaningful networking and international collaboration.

Thanks to b.square’s smart scheduling algorithm, the MIFF Industry team can automatically generate the maximum number of relevant appointments based on participants’ meeting requests, priorities and availability, while retaining full control over the process through the platform’s back-office tools. Each participant receives a personalized agenda that can be accessed online, downloaded, shared with colleagues and synchronized with calendar applications such as iCal in just one click.