MIFF is a not-for-profit organisation that has been running continuously since 1952, making it the leading film festival in Australia and one of the oldest in the world.

Presenting a curated global program of bold and innovative screen experiences alongside the world’s largest showcase of Australian filmmaking, MIFF is a major cultural event that delivers transformative experiences for both audiences and creators.

At the heart of MIFF’s industry focus is 37°South Market - the festival’s finance market - which brings together national and international screen professionals to foster co-financing and co-production opportunities. Taking place onsite in Melbourne from 7 to 10 August 2025, it complements MIFF’s broader industry initiatives such as the Premiere Fund and the Accelerator Lab.

Why b.square?

Thanks to b.square’s usability and efficiency, MIFF Industry facilitates over 3,000 appointments, creating a dynamic environment for meaningful networking and collaboration.

With b.square’s smart scheduling algorithm, the MIFF Industry team can generate the maximum number of relevant appointments based on participants’ meeting requests and availability - streamlining the process while ensuring the most productive experience for all involved.